Brand management

The World

Proctor & Gamble look for rising ‘Tide’ of dry cleaners

Louise Story tells us about Tide-branded dry cleaners will soon be popping up, right next door to your neighborhood mom and pop cleaners…and why the notion of a national dry cleaning chain has never taken off before.

Re-Branding Tide in the Wake of Mass Thefts

The World

Emerging Science Note/Connect the Dots

The World

Web 2.0 Blues

Arts, Culture & Media
The World

Luxury items in an economic downturn: The fate of the $10,000 aquarium