Proctor & Gamble look for rising ‘Tide’ of dry cleaners

When it comes to brands you find in the laundry aisle, Tide has been reinvented about a million different ways, whether as a more concentrated detergent formula, into a stain remover, or a fabric softener. There is one area of the laundry industry that has historically been very hard to corner nationally, however. Tide’s parent company, Proctor and Gamble, now intends to take the brand into…dry cleaning. Can a major company like Tide replace mom-and-pop?

Louise Story, Wall Street and Finance reporter for our partner The New York Times, says that Tide-branded dry cleaners will soon be popping up, right next door to your neighborhood mom and pop cleaners…and why the notion of a national dry cleaning chain has never taken off before.