Donate

Adam Tanner

The famous "Welcome to Fabulous Las Vegas Nevada" sign on the south end of the Strip lit up on June 15, 2014. Casinos in Sin City are using big data to track customers with the goal they will keep coming back.

What happens in Vegas, stays in a Vegas casino’s database

Books

We all know the saying about Vegas, but be aware that all of things that stay in Vegas still end up in the huge data repositories of casinos. Adam Tanner’s new book tracks how they’re vacuuming up every bit of information they can on their customers to keep people coming back.

Tell us about your experience accessing The World

We want to hear your feedback so we can keep improving our website, theworld.org. Please fill out this quick survey and let us know your thoughts (your answers will be anonymous). Thanks for your time!

We respect your time, attention and privacy

This is a news website, not a click casino. We do NOT employ deceptive behaviors, display annoying ads or use third party cookies and trackers to monetize your visit or help advertisers track you across the internet.

Simply, we ask that you would consider a donation to support the journalism we produce every weekday. Thank you.

This is The World

The World is a public radio program and podcast that crosses borders and time zones to bring home the stories that matter.

Follow The World

Subscribe to The World’s Latest Edition podcast for free using your favorite podcast player: