Imported from Detroit
Detroit has seen a lot of ups and downs over the years. Mostly downs, of course.
So it was interesting — and uplifting for this native Detroiter — to see Chrylser embrace Detroit's darker side on the biggest TV stage possible: The Super Bowl.
"Imported from Detroit" might just be the best tag line of 2011. But can the company turn the city's hardscrabble image into an effective sales tool? You decide.
Will you support The World with a monthly donation?
Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll help us unlock a matching gift of $67,000!