Imported from Detroit

Detroit has seen a lot of ups and downs over the years. Mostly downs, of course.

So it was interesting — and uplifting for this native Detroiter — to see Chrylser embrace Detroit's darker side on the biggest TV stage possible: The Super Bowl.

"Imported from Detroit" might just be the best tag line of 2011. But can the company turn the city's hardscrabble image into an effective sales tool? You decide.