October marks the beginning of breast cancer awareness month, and around the world organizations are capitalizing on the attention to raise awareness about the disease and educate women on proper health practices.
Along with reflection on lost loved ones and the more sobering statistics – the U.S. government estimates 40,000 American women will die from the disease this year alone – there is also a mood of celebration for survivors and outlandish activists.
From enthusiastic NFL fans in the United States to the hanging of bras in front of the Eiffel Tower in France, breast cancer awareness campaigns are getting creative to raise attention.
Click through the photo gallery to get a glimpse of how the world is spreading the word about breast cancer.
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