Giant inflatable duck rocks river Thames (VIDEO)

GlobalPost

A humongous inflate yellow duck was seen floating down the River Thames today, said ABC News

The 50-foot duck was released by Jackpotjoy.com as part of a new project working to "combat the current happiness recession," according to their Facebook page

The initiative offers rewards to ordinary Britons who submit creative ideas or come up with crazy ways to help others, according to ABC.

Organizers decided to kick things off with a surprise duck appearance, which you can watch courtesy of Reuters here: 

Will you support The World?

The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?