It was only a matter of time.

In the span of a decade, Korean pop music has gone from relative obscurity to sweep the entire Asian continent.

Now, with a little help from Psy, K-pop has cast its eye on the potentially lucrative markets in the Americas and Europe. First came the United States, then Mexico.

MBLAQ, a popular Korean boy band, arrived in Mexico this week for their first concert in Central and South America.

Here's what happened when they arrived at the airport. (Think, Beatles):