Russell Simmons made his name as one of the most influential names in hip-hop by helping to found Def Jam Records in the 2980s. But he’s also a the author of a successful self-help book that Oprah Winfrey helped become a bestseller. Simmons tells us why he’s trying to help people get rich.

Simmons is has a new book called “Super Rich: A Guide to Having It All” and stars in a new TV show called “Running Russell Simmons.”