In search of the perfect email sign-off
Remember being a sad weirdo in high school and feeling so insecure, you just kind of cop other people’s style and hope no one will notice?
Sculpting your hair into a black Aquanet spire to fit in with the Goths? Shredding the skin off your knees doing an Olly to impress the skaters?
Okay that’s just me. But I thought I’d at least kissed that grim, grasping feeling goodbye.
Actually, it confronts me every day, almost every hour, in the form of the email sign-off. Am I the only one? The only one who feels like nothing fits?
That all those “Warmlys” and “Regards” and “All bests” are the worst?
And all those international options — “Ciao” and “Suerte” and “Bises” and, God forbid, “Tatty bye”? — don’t help. They hurt. A lot.
There are days I would willingly shave off my eyebrows just to be excused from ever thinking about email sign-offs again. Mostly I just wait for that merciful plateau to arrive in an e-relationship, when you can finally drop the sign-off.
Until then, here is the détente that I’ve reached: “Poka poka,” for my Russian friends. (It means “Bye-bye” and feels okay.)
“Warmly,” with people I don’t know. (Meh.) “Hugs” for everyone at The World. (No one’s complained.) And for my family: nothing. Because it’s they’re stuck with me — even if I start using “Tatty bye.”
Then I decided to rally: to embark on a Goldilocks-type quest for the ideal sign-off, one unique to me. Just like the Colonial War re-enactor I recently interviewed who signs off, “Yours in Liberty.” Perfect, right?
So I took to Facebook, where some truly horrifying options instantly emerged. Like “Toodles.” And “Ta for now.” Then came the inscrutable hipster acronyms that make old people sad. TTYL? GG? Sorry, no.
My favorite of the bunch was “Stay classy.” But I feared “Stay classy” was like some gold lame dress I’d buy on impulse only to have my friends look at it and go, “Um, how about you stay classy?”
I invite my friend Stephen over to be my sign-off spirit guide. His sign-offs are the best. Again, they probably wouldn’t work for me, but suit him to a tee. Like the Spanglish, “Hasta then” (so much better than “Later”). Or the casually guillotined, “As evs.”
According to Stephen, the ideal sign-off requires both humor and speed. Keep it light and don’t overthink it. But even Stephen makes mistakes.
“Well I don’t sign off, ‘All best’ anymore,” Stephen confessed. “I once sent one that I thought said ‘All best’ to somebody at Ralph Lauren, and my finger moved and I wrote, ‘Ass best,’ and they blocked my emails.”
My Facebook friends also shared mortifying sign-offs they’d received from non-English speakers, like “Thanks Sir Mister!” and the sinister-sounding “I look forward to your cooperation.”
Even if it’s the safest option, though, Stephen still won’t be switching to “sincerely” anytime soon. Unless he secretly hates you.
“When you think about it, sincerely is the nicest because you’re telling someone you’re sincere,” Stephen told me. “You’re giving them all of your true feeling. But it sounds cold.”
This whole time, I’m nodding along, smiling, but when he digs into “Cheers,” my heart takes a plunge.
“I don’t like ‘Cheers,’ if it’s coming from an American. I think it has no place here. What are we going to do, say ‘lorry’ next? ‘Lift’? You know, really!”
Guilty, guilty, guilty. Not only do I long to say lorry and lift, but I yearn to use gobsmacked and knackered and especially cheers, which sounds so sophisticated when my British editor at The World, Patrick Cox, tosses it off, but apparently makes me sound like… a tosser.
This may sound like a tangent, but a while back I fell in love with the Danish TV series, "Borgen." 'Borgen' makes me want to move to an ill-lit apartment in Copenhagen and spend my days mooning around cafés with brooding young men.
In Danish, ‘Borgen’ means castle but serves as a nickname for the parliament. To me, it felt like a sign-off. So I started using it with my "Borgen"-watching friends and then they started using it too.
True, people who don’t watch "Borgen" won’t get it, but do they even matter? When nothing makes sense, why not embrace the nonsensical?
What's the most memorable email sign-off you've encountered? Let us know in the comments.
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