Helen Gurley Brown: the Global Legacy Of ‘Cosmo’

The World

There’s a well-known story about Helen Gurley Brown, the founding editor of Cosmopolitan magazine who died Monday at the age of 90.

She kept a pillow in her office that said, “Good girls go to heaven. Bad girls go everywhere.”

You could also say that about the magazine she made into an international brand.

Cosmopolitan now has 64 editions around the world.

Journalist Edith Zimmerman recently wrote a feature in The New York Times Magazine called: “99 Ways To Be Naughty in Kazakhstan: How Cosmo Conquered the World.”

She tells anchor Marco Werman the foreign editions of Cosmo she has read are remarkably true to the original.

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