The World

Smokey Bear turned 65 on Sunday. He represents the longest running public service campaign in U.S. history, and it’s still going strong. Joining The Takeaway is Helene Cleveland, fire prevention program manager for the U.S. Forest Service, to talk about Smokey’s impact on preventing wildfires.

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!