The World

Smokey Bear turned 65 on Sunday. He represents the longest running public service campaign in U.S. history, and it’s still going strong. Joining The Takeaway is Helene Cleveland, fire prevention program manager for the U.S. Forest Service, to talk about Smokey’s impact on preventing wildfires.

Do you support journalism that strengthens our democracy?

At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.

Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!