In restructuring, G.M. bids farewell to brands
As part of their grand reconstruction plan, G.M. announced yesterday it was ending production of four car brands, including Saturn. This would seem to go against G.M.’s entire marketing platform that has been in place since the 1920’s, where the brand of the car fits the car buyer. Is variety no longer the spice of G.M.’s life? Joining us this morning to talk about G..’s limiting its image is Micheline Maynard, senior business correspondent for The New York Times.As part of their grand reconstruction plan, G.M. announced yesterday it was ending production of four car brands, including Saturn. This would seem to go against G.M.’s entire marketing platform that has been in place since the 1920’s, where the brand of the car fits the car buyer. Is variety no longer the spice of G.M.’s life? Joining us this morning to talk about G.M.’s limiting its image is Micheline Maynard, senior business correspondent for The New York Times.
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