The power of secret recipes

25 years ago, Coke switched its famous secret recipe to “New Coke.” The change caused Coke fans everywhere to break out in hysteria until the soft-drink company brought back Classic-Coke a few months later. We look at how Coke has managed to keep its fans so devoted to its secret recipe over the years. We also take a look at why America’s great secret recipes remain compelling from one generation to the next.

Todd Wilbur, cookbook author, has carved out a niche by reverse-engineering popular foodstuffs into his own, cloned versions of highly secret recipes. Coca-Cola? He’s got his version. KFC coleslaw? He’s figured it out. He’s jotted down a few of his favorite stories and “cloned” foods for us ? check it out!

We started the conversation about this yesterday: Kristie Ann Chauvin Etzel writes on our Facebook page: I make a Cajun Cake to die for! Everybody loves it! It has pineapple in it and the topping is cooked on the stove like candy! It is soooo yummy!