FTC supports ‘opt out’ option for Internet browser monitoring

As the debate over internet privacy continues in the U.S., the Federal Trade Commission announced yesterday that it would support an option for consumers to choose whether they want their internet browsing and purchasing habits monitored by companies. Signaling what might be a broad change in the debate, the F.T.C.’s support of the plan may pave the way for consumers to opt out of monitoring with a simple mechanism akin to the “do not call” registry offered in recent years to those wanting to avoid calls from marketers. Will the new change in support mean a sea change in the internet privacy debate?

For more on the story we’re joined by Tanzina Vega, media reporter for our partner The New York Times.