Ad Execs Attempt 'Kick Ass' Rebranding of Kentucky

The Takeaway
A group of ad executives in Kentucky decided it was time to give their state a branding makeover. The state's official slogan is "Unbridled Spirit."   But the "Kentucky for Kentucky" campaign decided it was time for something a little more provocative – like "Kentucky Kicks Ass." Griffin VanMeter of Bullhorn Creative explains why they're giving the state's image an update, and how the state has responded.