It’s one of the most-consumed liquors on earth. But Chinese baijiu — the name means “white liquor” — has yet to catch on in a big way here in the US. Several different companies want to change that. It’s one of the most-consumed liquors on earth. But Chinese baijiu — the name means “white liquor” — has yet to catch on in a big way here in the US. Several different companies want to change that.