Stefan Hattenbach

The font, Sweden Sans, was designed by Swedish agency Soderhavet in collaboration with Swedish font artist Stefan Hattenbach as part of a new national branding effort.

Sweden hopes to project a new image with its official font

Culture

Sweden has its own national flag and unique history, and now it has its own font, too. The government has created a typeface of its own, called Sweden Sans, as part of a new branding project.

Donate today to kickstart The World’s fundraising drive!

Donate today to help us raise $25,000 by June 30 and help sustain our international reporting. All donations will be matched 2:1!

Donate today to kickstart The World’s fundraising drive!

Donate today to help us raise $25,000 by June 30 and help sustain our international reporting. All donations will be matched 2:1!