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Gay rights activists in Moscow hold a banner protesting a ban on gay pride parades during the Sochi 2014 Winter Olympics.

Three months to the Sochi Olympics, and Coke is under pressure

October 24, 2013Lifestyle & Belief

Coke has sponsored the Olympic Games for more than 80 years. Now, gay rights activists are pressuring the company to speak out against Russia’s law prohibiting “gay propaganda,” ahead of the winter games in Sochi.

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