After being diagnosed with leukemia, Amit Gupta needed a bone marrow transfusion. Unfortunately, there’s no one in the national registry that matches him. So, with friends, he’s turning to social media to try to find the person that could save him.
When Seth Godin, who writes a popular blog at sethgodin.com, learned that his friend and colleague Amit Gupta had leukemia, he quickly offered up a challenge to his readers: the first bone marrow donor match to Gupta who would donate stem cells would receive $10,000. Gupta, who is of South Indian descent, is a poor candidate for […]