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John Otis

Santiago Ramírez at the Real Sound Studio in Bogota, where they compose jingles for political candidates. He says they once had a conservative client, a Colombian Mitt Romney-type, who asked for a raunchy reggaeton tune so he could connect with young vote

In Colombia, if you want to stand out in a political race, you have to hire a jingle writer

Global Politics

It’s a standard issue in elections: how do you make your candidacy stand out? But what if you are in a field of thousands of candidates, and, instead of your name, you have to plug your number?

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