It's the country that turned its back on McDonald's.
The fast food giant added the traditional llajwa sauce to its classic patties, but still Bolivians weren't conviced.
So after five years, McDonald's closed its eight branches and left the country in 2002.
Now a new documentary, "¿Por qué quebró McDonald's en Bolivia?", explores why McDonald's failed. Filmmaker Fernando Martinez focuses on social and cultural aspects to explain the company's lack of success. "Culture beat a transnational, globalized world," he said.
Watch the trailer below.
And for comparison's sake, here are numbers from the film on McDonald's reach throughout South America, courtesy of the BBC.
At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.
Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!