Red Cross appeals for money to aid poor in Spain (VIDEO)

GlobalPost

In its first-ever public appeal for money in Spain, the Red Cross is asking for donations to help assist the increasing number of Spaniards living on the ragged edge of the economy.

Before the country's economic crisis, the Red Cross "mainly helped immigrants," the BBC reports. But now one in four of working-age adults are unemployed. More people require basic humanitarian aid, and that includes food hand-outs.

Spokesman Miguel Angel Rodriguez told the Associated Press that "the agency is looking to round up some 30 million euros ($38.87 million) over the next two years to help an extra 300,000 people."

The Red Cross announced the campaign under the title, "Now More than Ever." The annual collection day is Wednesday.

The BBC's Tom Burridge wrote,

"[The Red Cross] is one of Spain's most recognized charities, known in the past for public appeals for disaster-hit or poverty-stricken countries abroad. And a campaign in Spain, to help Spanish people, is symbolic and will draw attention to the often invisible, social impact of the economic crisis."

Here's the heart-wrenching commercial:

Will you support The World today?

The story you just read is available for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.

Make a gift today, and you’ll get us one step closer to our goal of raising $25,000 by June 14. We need your help now more than ever!