Groupon horror: Bakery must make 102,000 cupcakes
A baker frosts a chocolate cupcake April 19, 2011, in New York City.
A small bakery experimented with using Groupon to attract customers, and the decision — which in some ways proved wildly successful — almost shut down the business.
Rachel Brown of Need a Cake bakery in the United Kingdom put an ad on Groupon, a group-discount website, offering 75 percent off on cupcakes to those who bought a dozen, BBC reported. The $40 cupcakes suddenly cost $10.
Turns out, people like their cupcakes. And their deals.
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