Anheuser-Busch launches campaign to fight watered-down beer accusations
A can of Budweiser beer is displayed at a kiosk in Grand Central Terminal on Feb. 27, 2013, in New York City. A series of class action lawsuits brought against Anheuser-Busch InBev have accused the company of watering down its Budweiser, Michelob and other products.
This weekend the Budweiser team has launched big PR campaign, seeking to end the negative publicity from $5 million class-action lawsuits accusing Anheuser-Busch of watering down its Budweiser, Michelob and other brands.
A promoted tweet from Budweiser contains an image that points to the water Anheuser-Busch gave to the American Red Cross. The image has also appeared in newspaper ads in The New York Times and the Houston Chronicle.
Notably the advertisement doesn't directly address the accusations, reportedly based on information from former employees, that says Budweiser and other brands are watered down before bottling and do not contain the alcohol content their labels suggest.
However, @Budweiser also points towards this CNN report that found the alcohol levels were accurate, and also this NPR report that found similar results.
Anheuser-Busch denies the accusations and says its beers fully comply with labeling laws.
More from our partners at Business Insider:
Business Insider: It's clear that the Fed is starting to prepare for a future PR nightmare
Business Insider: Livestrong made this new logo to move past Lance Armstrong scandal
Business Insider: Bloomberg says Apple's iWatch is coming this year
Business Insider: Chinese property stocks are getting massacred
Business Insider: Japan's new central bank chief just said the 3 magic words that could turn everything around
Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you. We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll help us unlock a matching gift of $67,000!