Pepsi redesigns bottle for first time in nearly 20 years
Pepsi has redesigned its 16-ounce bottle for the first time since 1996.
Pepsi is redesigning its 20-ounce bottle for the first time in nearly 20 years, the company said this week.
The Purchase, N.Y.-based beverage maker said that the move was to regain market share it has been losing to Coca-Cola recently.
More from GlobalPost: Notre Dame's huge new bells inaugurated in Paris
Pepsi lost about four percent of the North American market last year.
The new design has a contoured bottom half that makes the plastic bottle easier to hold.
The label will also be shorter, exposing more of the soda.
Pepsi has made several moves to improve sales including sponsoring the Super Bowl halftime show and hiring pop star Beyonce as a spokesperson.
The new bottles will be used for regular Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next.
The new bottles are expected to fully replace the old ones within one or two years.
The last time a new bottle design was introduced was in 1996.
More from GlobalPost: Bill Gates offers money for enhanced condoms
The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.
Make a gift today to help us reach our $25,000 goal and keep The World going strong. Every gift will get us one step closer.