Colorado: the humor research capital of the world

The World

What’s so funny about Denver?

We are broadcasting today and tomorrow from our member station KUVO in Denver, Colorado, which just so happens to be the humor research capital of the world. There are academics at the University of Colorado who make it their business to figure out what makes things funny. (Tough job, but somebody’s got to do it.)

Peter McGraw is an Assistant Professor of Marketing and Psychology at the University of Colorado. He is the Director of the Humor Research Lab, better known around campus as McGraw’s theory on humor centers around the violation of some moral or social norm. If the violation is benign and there’s a psychological distance between the person telling the joke and his or her subjects, chances are, it’s going to be funny. McGraw likes to use Sarah Silverman’s brand of comedy as a classic example of a comedian who uses a benign, childlike voice to break moral and ethical codes by making jokes about racial and other oft-targeted groups. Take this Funny or Die video as an example.

Do you support journalism that strengthens our democracy?

At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.

Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!