Bugs Bunny draws new audiences to the symphony

Orchestras across the country are trying to find new ways to boost ticket sales in a bad economy. Conductor George Daugherty describes how he’s introducing new audiences to live classical music, with the help of an unusual ally: Bugs Bunny. The Bugs Bunny at the Symphony program tours the world with the Sydney Symphony; audiences get to see and hear a live orchestral performance while the Looney Tunes gang plays on a screen above.