Fifty years after The Beatles took America by storm, we examine why the group was so innovative. Beyond reshaping music, they changed business, art, Hollywood, fashion, and culture. Guests include internationally renowned Beatles expert Mark Lewisohn, who speaks about why The Beatles were consistently innovative and refused to conform, and Vivek Tiwary, who has written about the unusual and amazingly successful marketing of The Beatles. We’ll also hear the voices of ordinary Americans who remember how The Beatles changed their lives, both personally and professionally. Part 1 of 2.
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