Spain’s Troubled Shoe Industry in Comeback Mode
Rosana Pedan of Pikolinos shoes says her company has survived globalization by creating its own fashion brand and thinking creatively. She stands by a display of Pikolinos sandals decorated by Maasai artisans, from Tanzania.
The Spanish town of Elche is at the heart of a manufacturing revival of sorts. Elche was a shoe making capital that lost a lot of jobs to cheaper Asia. But now Elche’s shoe companies are starting to come back.
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