Rebranding the Asian Carp as Dinner

Asian Carp are infamous for their invasion of the Mississippi River and jumping out of the water. But some scientists, fishermen, social service agencies, and even marketers see a lot of promise in this aggressive fish. As Living on Earth’s Ike Sriskandarajah reports, there’s a move to change the fish’s image, and unleash a river of healthy, environmentally-friendly, protein, and slow an invasion.