How much are Facebook ads – and by extension, Facebook itself – really worth? To find out, we’re talking with Ralph Folz, CEO of Wordstream, a Boston-based software company in the search marketing space, and pitting Facebook’s ad model in a cage match against the raining heavy-weight advertising champion, Google.
The story you just read is not locked behind a paywall because listeners and readers like you generously support our nonprofit newsroom. Now more than ever, we need your help to support our global reporting work and power the future of The World. Can we count on you?