Ad Execs Attempt ‘Kick Ass’ Rebranding of Kentucky

The Takeaway

A group of ad executives in Kentucky decided it was time to give their state a branding makeover. The state’s official slogan is “Unbridled Spirit.”   But the “Kentucky for Kentucky” campaign decided it was time for something a little more provocative – like “Kentucky Kicks Ass.”
Griffin VanMeter of Bullhorn Creative explains why they’re giving the state’s image an update, and how the state has responded.

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!