The end of ‘light’ cigarettes
In response to studies that have shown people inaccurately believe light cigarettes are “healthier” for them, Congress included a new rule in a tobacco bill last year banning cigarette makers from using misleading terms like “light,” “mild,” or “low” from their marketing. However, as that rule is set to go into effect, tobacco companies are finding all sorts of creative ways around the rule.
Starting next Tuesday, smokers will no longer be able to buy a product called Marlboro Lights, but they will be able to buy the same cigarettes in the same gold box. Our friendLouise Story, of our partner The New York Times, stops by to tell us more about the newest battle in the tobacco wars.
At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.
Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!