The end of ‘light’ cigarettes

The World

In response to studies that have shown people inaccurately believe light cigarettes are “healthier” for them, Congress included a new rule in a tobacco bill last year banning cigarette makers from using misleading terms like “light,” “mild,” or “low” from their marketing. However, as that rule is set to go into effect, tobacco companies are finding all sorts of creative ways around the rule.

Starting next Tuesday, smokers will no longer be able to buy a product called Marlboro Lights, but they will be able to buy the same cigarettes in the same gold box. Our friendLouise Story, of our partner The New York Times, stops by to tell us more about the newest battle in the tobacco wars.

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