Duncan Watts
Senator Barack Obama swept the Potomac primaries yesterday- winning Virginia, Maryland, and Washington DC, all with convincing margins. Which has lead the pundits to exercise full and vigorous use of the M word. So there’s still this question: does political momentum actually exist? And if it does, how does it operate? Columbia University sociologist Duncan Watts has spent years examining how trends propagate, and he’s developed some groundbreaking ideas that are upsetting the traditional ways we’ve understood trends and marketing.
The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.
Make a gift today to help us reach our $25,000 goal and keep The World going strong. Every gift will get us one step closer.