Bottoms Up for Once Lowly Mezcal

Efforts are underway to lift mezcal up from its reputation as a poor man’s drink to one that can compete on the market with its better-known cousin, tequila. To reach that goal, ecologists are working with mezcal farmers and producers to make a product that is valued for its unique and diversified taste, and that is environmentally friendly, as well. Jana Schroeder reports.