The Lego Group
How the Lego company found success in the digital age — by going back to basics
Legos have been successfully entertaining kids for years — but the company was threatened by the arrival of the digital age. It wasn’t until the company refocused on the bricks that it began to grow again.Legos have been successfully entertaining kids for years — but the company was threatened by the arrival of the digital age. It wasn’t until the company refocused on the bricks that it began to grow again.