Ally Matthan and Anju Maudgal Kadam vowed to wear saris 100 times over the course of a year — their challenge was quickly taken up by other Indian women.

Two friends made a pledge to wear saris more — now their pact is catching on


Two friends from India have pledged to give up wearing their western clothes twice a week and instead wear saris, the traditional dress. The pact between the two has caught on and now other young girls and women are wearing them. They’ve been posting photos of themselves on social media using the hashtag #100SAREEPACT.

Indian dancers and their costumes

A photographer focuses her lens on Indian dancers and their costumes

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