Occupy Boston
What Would Don Draper Do?: Rebranding the Occupy Movement
Before there were tents in Zuccotti Park, before there were demonstrations, the creative minds at the Canadian magazine Adbusters had already made the name “Occupy Wall Street” – a Twitter hash tag that was creating buzz. And then they had a slogan: We are the 99 percent. Unsurprising for a group that has specialized in activism through subversive […]
