LEGO minifigurines have been a financial bonanza for the company. But, even as the popularity of the toys soars, the mini-characters themselves remain several decades out of step with the times: There are almost no female “minifigs.” One dedicated LEGO hobbyist is determined to change that.
For years, the Lego world has been mostly’s a boy’s world, even if girls played with them as much or more than their boy classmates. That’s slowly started to change, but artist Maia Weinstock wanted to give the change a little kick.