Elliott Goat

A policeman stops a 'Blockupy' anti-capitalist protester near the European Central Bank building before the official opening of its new headquarters in Frankfurt.

How protesters are using modern branding techniques

Conflict

Seeing The News — Protest Edition: UK-based journalist Elliott Goat argued at the annual SXSW Interactive conference that activists are becoming as sophisticated as professionals on Madison Avenue when it comes to branding.

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