As Syria’s civil war drags on into its 19th month, and with not an end in sight, Syria’s rebels are learning that in order to win, they might need to adjust the face they present the world. So they’re turning to some public relations training, in an effort to adjust the picture they’re presenting to the world.
Syrian President Bashar Al-Assad bases his power on his Alawite minority. They make up a big portion of his Army and his government leadership. So, when an Alawite defects, he’s cast as an outsider from his own people, but also by the rebels, who don’t trust any Alawites.