Redesigning Christmas

Studio 360 commissioned Pentagram, one of the country’s leading design firms, to give Christmas a makeover. They came up with a new typeface, color scheme, fir tree surrogate, and a radical proposal to channel the rampant commercialism to good ends. Pentagram partner Michael Bierut presents the plan to Kurt Andersen.

X.Mas wrapping papers:

• Pattern A
• Pattern B: in light grey, yellow, dark grey, and blue
• Pattern C
• Pattern D
• Pattern E
• Pattern F

Slideshow: Pentagram’s full presentation