Demeter

Studio 360

Perfumers generally design complicated scents to stimulate a fantasy or a mood, not tomatch any one particular thing. But onesmall fragrance company in New York called Demeter takes a different approach. Demeter bottles thesmell of celery, or ofa gin and tonic, or of snow. Sarah Lilley went to find out what isolating smells like these does for us.

Less than .05% of listeners will donate. Can we count on you?

Our coverage reaches millions each week, but only a small fraction of listeners contribute to sustain our program. We still need 224 more people to donate $100 or $10/monthly to unlock our $67,000 match. Will you help us get there today?