New York Times to rebrand International Herald Tribune

The International Herald Tribune’s days are numbered.

The newspaper, which the Associated Press described as “one of the most enduring brands in journalism history,” will be rebranded The International New York Times.

The new name, which was announced by The New York Times Co. on Monday, would debut later this year, ending a “global brand that traces its roots to 1887,” Bloomberg reported.

According to Agence France-Press, the International Herald Tribune (IHT) was co-owned by The New York Times (NYT) and the Washington Post from 1967 until 2003, when the NYT took full control of the Paris-based newspaper and turned it into "the global edition of the New York Times."

The renamed newspaper will be edited from four locations: Hong Kong, Paris, London and New York, Reuters reported.

Chief executive Mark Thompson, who began his job in November, said the company wanted to expand its presence overseas.

“We believe there is significant potential to grow the number of New York Times subscribers outside of the United States," Thompson said in a statement.

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