This morning, this headline came via Bloomberg (via @Jackbeckman):

Amazon Tablet Share Fell to Just Over 4% 1Q Vs 16.8% in 4Q: IDC

That's quite a big market share collapse!

I observed that it must mean that the Amazon Tablet (the Kindle Fire) is something people will buy as a gift over the holidays, but won't buy themselves to actually use.

When people are buying tablets for themselves, they buy Apple's iPad.

It sounds like a joke, but it's actually consistent with what others observe.

Our Jay Yarow owns an iPad, but bought two Kindle Fires as gifts for relatives.

Matt Miller of Bloomberg said the same thing on Twitter.

So did Market Plunger on Twitter.

So that's quite a trend. People will buy the Kindle Fire over the holidays as gifts, but don't buy them during non-gift seasons.

The Kindle Fire is the fruitcake of tablets.

SEE ALSO: 10 Things You Need To Know Before The Opening Bell >
Please follow SAI: Tools on Twitter and Facebook.
Follow Joe Weisenthal on Twitter.
Ask Joe A Question > 

More from our partner, Business Insider

Business Insider: What To Do When Your Sibling Asks For Yet Another Handout

Business Insider: GOLDMAN: New Fed Regulation Could Destroy 300,000 American Jobs

Business Insider: 'The Scream' Wasn't The Only Work Of Art That Fetched A Big Price At Sotheby's Last Night

Business Insider: Spirit Airlines Is About To Charge Some Customers $100 To Carry On A Bag

Business insider: Draghi Just DESTROYED Dreams Of Near Term ECB Action

Invest in independent global news

The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!