What country would you underwear-bomb? North Korea, of course (VIDEO)
A scene from Swedish clothing company Bjorn Borg’s “Weapons of the Mass Seduction” campaign video.
Looks like people want North Korea pelted with Swedish underwear.
The nation currently tops a list of potential targets for Swedish fashion label Bjorn Borg's "Weapons of the Mass Seduction" campaign.
On October 31, Bjorn Borg will release 450 pairs of underwear on the most-voted location, which as of this writing was the North's capital Pyongyang.
"Why? Because We Say Ja! To Weapons of Mass Seduction," the company explains on their campaign site, here.
GlobalVoices said the North Korea had received a staggering 5,500 votes, leaving Sweden a "distant second," according to Wikitree.
The Swedish brand, named after the 1970s tennis legend, is known for its colorful underwear collection, available in 30 countries.
(We're assuming North Korea doesn't already have an outlet.)
This isn't the Swedish fashion house's first (political?) international statement.
Bjorn Borg placed an ad in Moscow Times in late September, supporting Russia's embattled LGBT community.
It translates to "Bjorn Borg says yes!"
Watch Bjorn Borg's promo video below:
Without federal support, local stations, especially in rural and underserved areas, face deep cuts or even closure. Vital public service alerts, news, storytelling, and programming like The World will be impacted. The World has weathered many storms, and we remain steadfast in our commitment to being your trusted source for human-centered international news, shared with integrity and care. We believe public media is about truth and access for all. As an independent, nonprofit newsroom, we aren’t controlled by billionaire owners or corporations. We are sustained by listeners like you.
Now more than ever, we need your help to support our global reporting work and power the future of The World.