Public radio’s longest-running daily global news program.
©2026 The World from PRX
PRX is a 501(c)(3) organization recognized by the IRS: #263347402.
Should you embrace the unexpected and challenge the status quo? Yale professors Barry Nalebuff and Ian Ayres, authors of “Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small,” argue that unconventional thinking is key to creativity.
Should you embrace the unexpected and challenge the status quo? Yale professors Barry Nalebuff and Ian Ayres, authors of “Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small,” argue that unconventional thinking is key to creativity.