The media put a new face to the Trayvon Martin case last week: Mark O’Mara, the red-haired lawyer representing George Zimmerman, the man charged with murdering Martin in February. O’Mara has worked as both a defense attorney and prosecutor for nearly 30 years and is incredibly media savvy. But what is he really like and how will he handle the emotionally-charged atmosphere that this trial is sure to bring with it? Kendall Coffey, a U.S. attorney based in Miami and author of “Spinning the Law – Cases in the Court of Public Opinion”, explains how O’Mara will have to strategize both his defense and his media playbook if he wants to win the case.
The World is an independent newsroom. We’re not funded by billionaires; instead, we rely on readers and listeners like you. As a listener, you’re a crucial part of our team and our global community. Your support is vital to running our nonprofit newsroom, and we can’t do this work without you. Will you support The World with a gift today? Donations made between now and Dec. 31 will be matched 1:1. Thanks for investing in our work!