London’s ‘I’m a Mormon’ Ad Campaign
Charing Cross Station in London, UK (Photo: Russell Newlove)
The Church of Jesus Christ of Latter Day Saints in the UK has launched an advertizing campaign. The church hopes to benefit from all the publicity surrounding the Broadway show, "The Book of Mormon," which is now pulling them in, in London's West End.
At The World, we believe strongly that human-centered journalism is at the heart of an informed public and a strong democracy. We see democracy and journalism as two sides of the same coin. If you care about one, it is imperative to care about the other.
Every day, our nonprofit newsroom seeks to inform and empower listeners and hold the powerful accountable. Neither would be possible without the support of listeners like you. If you believe in our work, will you give today? We need your help now more than ever!