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Green Shopping

Living on Earth
May 3, 1991 · 5:00 PM EDT
  • By Tom Verde
The World
In the 1990's the cutting edge of environmentalism may be in the supermarkets. Environmentalists increasingly recognize the power of the consumer to reduce the impacts of everyday products. Polls indicate that green consumers are affluent, educated and female. Tom Verde reports on what they look for when they shop.
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